Article by Tom Greaves
Looking for an SEO expert
can sometimes be a difficult task. The problem is that out of the many results
on Google very few SEO experts seem to be able to offer a solid portfolio.
There are many reasons for this, some may simply be starting out freelance,
others may simply not have the skills. So what are some good ways to see if
the SEO expert you plan on hiring meets the specified grade.
The first thing to consider is the site the expert controls, where is it on the serps? If it is dyeing in position 1000, what makes you think they are going to be able to get your site to the top? This is one thing to look at but don't let it totally guide your decision as I stated above, some consultants may have recently gone freelance.
Ensure that any SEO expert you work with uses white hat or ethical techniques, this simply means their practices are in line with the major search engine rules. If not you risk your site being penalised and after this happens it is unlikely you will get it re indexed.
Make sure the start of any service starts with an optimisation review. This will consist of site diagnosis and offers of further services, all with the intention of improving your sites visibility. This should be done before any SEO work can be carried out.
Make sure you look to compare prices and if you decide to go with a more expensive SEO expert be sure you are being provided with a better and more effective service. A lot of companies charge more based on a big client portfolio, where as a consultant who is newly established may be able to offer as an effective service for half the price.
Make sure you hire an expert that can manage your full campaign and not just link building, or on page optimisation. These type of SEO experts tend to deliver more efficient results as they will cover all the potential needs of your site. Also make sure once you agree to pay that the terms of the contract are set out, for example the term, the amount and end product. By the end product I don't mean an estimated position within Google or traffic figures as no one can guarantee this. By 'final product' I mean, increase in links, increase in serps rankings, increase in keywords and increase in traffic.
Finding an expert can be tricky and sometimes those with the bigger portfolio do not always give the most value for money, so shop around and ensure you are happy working with the consultant and that he or she is clear about your site needs.