Article By Michael Fleischner
SEO and SEM For Online Marketing Success
If you are new to Internet marketing, you may have some questions about the
difference among search engine optimization and search engine marketing. These
core marketing subjects are very different but share a number of similarities
as well.
Search engine optimization (SEO) and search engine marketing are similar in
many ways. Each online marketing discipline requires a strong understanding of
purpose and functionality. The practice of
SEO requires a basic
knowledge of search engines and how they work at their core. Search engine
marketing requires an understanding of online marketing and advertising.
From the outside, both internet marketing methods appear to be very complex.
The truth however, is that
SEO and
SEM are simple to
understand. Implementation of best practices is what makes success such a
challenge. Search engine optimization is essentially the techniques you use to
rank well on major search engines is a direct result of your understanding and
application of proven techniques in the area of SEO.
Search engine marketing is the practice of online advertising via major search
engines. Even though Google is the largest and most well know, there are
literally hundreds of smaller ad networks. Each network functions in much the
same way. Advertisers place online ads throughout the network and when a
browser clicks, you pay a fee. This is true regardless of conversion.
Search engine optimization is different from search engine marketing in many
ways. SEO is defined as the organic result that shows up in search engine
results pages after a user generates a query. Techniques associated with SEO
are broken down into on-page optimization and off page-optimization. These
techniques have their own nuances but are independent of one another.
The result is that search engine optimization drives organic traffic to your
website or blog. That is to say that after users complete searches on major
search engines like Yahoo! or Google that the results list comes from each
search engine determining the best result. When users click on these results
the advertisers owes nothing. Organic search is usually referred to as free
traffic for this very reason.
Search engine marketing is different than
SEO because with
SEM you pay only when
users take a specific action. Unlike traditional advertising you do not pay
for an ad to simply appear. Rather, you pay when a browser clicks on your ad.
Your advertising costs are related to a number of factors including keyword
competitiveness and ad placement.
Online marketing is based on a good understanding of
SEO and
SEM best practices.
These internet marketing subject areas are common among today's marketing
professionals but rarely do you find the level of expertise needed for
success. Learn more about these subject ares with some research and be sure to
subscribe to an SEO newsletter or blog. As you gain more knowledge implement
new techniques and improve your rankings.
Article Source:
http://EzineArticles.com/?expert=Michael_Fleischner