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Client:
BadCreditFinance.com.au
A new site offering finance services including Home Loans, Car Loans and Debt
Consolidation, created in September 2007.
Challenge :
generate maximum traffic through Pay-Per-Click over the first couple of months
while trying to optimize the site for a range of highly competitive keywords
in the bad credit finance industry.
Result:
Results from the pay-per click campaign generated immediate benefits for the
client with dozens of inquiries received every week.
Within only 5 months the client’s site hit first page positions for terms like
- bad credit loans ( competition 134,000) ; and
- bad credit finance (competition 77,800);
We have continued with monthly service for this site.
Currently the site receives Over 15,000 unique visitors monthly;
Holds the following Google Australia positions:
| Keyword | Position | Competition |
| Bad Credit Loans | 2 | 134,000 |
| Bad Credit Home Loans | 3 | 61,800 |
| Bad Credit Finance | 1 | 77,800 |
| Bad Credit | 2 | 434,000 |
| Bad Credit Debt Consolidation | 3 | 16,800 |
| Bad Credit Mortgages | 5 | 53,500 |
| Bad Credit Help | 1 | 149,000 |

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