Types of SEO

SEO can be classified into two categories:

1. On-Page Optimization
2. Off-Page Optimization.

On-Page Optimisation

On-page search engine optimization (on-page SEO) are strategies for search engine optimization that are applied to the pages of your particular website to maximize its performance in the search engines for target keywords related to the page content.

On-page search engine optimization is mainly focused on two factors - webpage content and website structure . Webpage content is essentially about making sure that the text on your webpage is relevant to the key words for which this page is to be optimised.

Optimization of website structure may include:

• Keyword research
• Proper use of Meta tags
• Text suggestions
• Keyword density optimized and more

Off-Page Optimisation

Off-page search engine optimization (off-page SEO) are strategies for search engine optimization that are done outside of the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization.

These include:

• Press releases
• Article distribution
• Link campaigns, such as asking complementary businesses to provide links
• Directory listings
• Link exchanges
• Blogging
• Forum posting
  
  
  
  
   

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